About Holly & James

Holly and James are based at the fantastic facility of DHI Event horses in North Yorkshire where they both run their separate business's.

Both James and Holly's business's focus on Competing, producing young horses and Teaching. Despite being based together James Avery Eventing and Holly Woodhead Eventing will still continue to grow and develop their own brands to achieve their individual goals as riders. 

Holly started her Eventing career on her self-produced pony BALLYMONEY (Lolly) who she qualified for the Pony European Eventing Championships in 2009.  Holly was unable to compete at the Championships as she was selected for and had accepted a place on the Pony Dressage European Team, riding her sister's pony LANGARD FOUR.  The combination finished 8th and best British rider at the Pony European Dressage Championships 2009.

It was DHI LUPISON (Luke) who truly laid the foundations of Holly's ever advancing career in Eventing at the top level.  Holly took on the ride when Luke was a 7 year old and has produced him all the way up the levels culminating in being long listed for the 2016 Rio Olympics.  Luke was purchased by Holly’s late grandad, her father (Ian) and Heidi Woodhead in 2012.  They were long listed for FEI Junior Europeans Championships that year, before an horrific skiing accident requiring surgery, put her out of action for rest of the 2012 Eventing Season.  

In 2013 Holly was back riding and more determined than ever.  Riding DHI LUPISON she was selected to represent Team GB at the FEI Young Rider Europeans for Eventing at Haras de Jardy , FRANCE where they won a Team Silver medal and Holly placed 6th Individually and best British rider.  


In 2014 they were again selected for the FEI Young Rider Europeans for Eventing at Vale Sabroso, PORTUGAL where they claimed the Individual Silver medal and the Team claimed the Bronze medal.

In 2015 Holly won the CCI*** u25 section at Equi-Trek Bramham International again riding DHI LUPISON earning her a call-up to the Senior Team GB Squad.  She became the youngest rider since 1989 to be accepted onto the Senior GB Team and was selected for the FEI Longines European Eventing Championship held at Blair Castle, Scotland.  Holly and DHI LUPISON produced the second best dressage test and went on to finish a respectable 21st Individually.  Holly was also selected as part of the Team GBR for the FEI Nations Cup CICO3*** in Aachen, GERMANY.

During 2016 Holly and DHI LUPISON continued to impress, recording numerous top five placings, these included 3rd in the CIC*** at Chatsworth, 4th the CIC*** at Burnham Market and 8th place in the CCI***u25 at Bramham.  They were selected to represent Team GB at the FEI Nations Cup at Strzegom, POLAND where the Team won the GOLD medal, with Holly finishing in 16th place Individually.  All of which contributed to her being long listed for a possible place on the Olympic Team for Rio 2016.​

2017 was another a busy and successful year for Holly, with further Team GB selections this time riding Parkfield Breeding's PARKFIELD QUINTESSENTIAL.  They were included in the teams selected to contest the FEI Nations Cup competing in the CICO3*** at Haras du Pin, FRANCE where the Team won the Silver Medal and Military Boekelo, NETHERLANDS.  


Holly finished the year at Le Lion d'Angers, FRANCE for the FEI World Breeding Eventing Championship for Young Horses, where Parkfield Breeding's exciting prospect FINDUSS PFB finished 20th in the 7 year old class.

James is a Kiwi rider who moved to the UK number of years ago and has really made his mark on the eventing circuit. He has achieved numerous success's and has represented team NZ on a number of occasions. James has hugely exciting year ahead with he hope of heading to the Tokyo Olympics with his top horse.